One of the biggest problems in the heating and a/c world is that, unlike the minefield to the left, there are no obvious signs warning consumers that they are about to step into some serious trouble.
Now, if you are a consumerist, you may see some of the warning signs online, but most are filled with a ton of jargon that is hard for you to understand as a homeowner who is just trying to figure out what is what. The problem is, who do you trust? Which brings us to the REAL issue.
TRUST in our industry is much too easy to come by. There are entire 1 week classes that I have been invited to that promise to show me how to make you buy without actually making you feel like you are being manipulated.(here is a link to one you can buy). They actually teach these guys how to evoke trust in the customer, not by merit alone, but through manipulation. This, of course, happens all the time in advertising and marketing, BUT those people are not sitting IN YOUR HOME! lol. I actually shouldn't laugh, it is really bad...some of the things people have told me contractors have said.
They main thing you need to know going in to purchasing a system is is that many of the contractor sales people are commission. Now, I am not saying commission is a bad thing; Waiters are commission, Realtors, Loan Officers, etc....in fact, the best example of all is MYSELF. Many interactions you have in the consumer world are commission transactions. Even the people at the clothing store get a little kick back if their name is attached to your order when you ring up. So don't let that give you a bad taste, its just a factor and can be a motivator for two different types of sales behavior. In the world of heating and cooling there are two basic types of sales people.
|This made me laugh because I am making the same pose|
in my picture above/right, except I am holding our
Green Business of the Year Award....skadoosh!
|I might actually buy from this guy!|
Finally, if all else fails, drop me an email. I can get pretty busy, so it might be a quick answer, but I love helping a consumer in need! - Wes